bday
bday is an app for birthday reminders built on the lunar calendar and the symbolism of Chinese culture. In place of a utilitarian notification, each date draws on ideas of prosperity, renewal, and family ties to become a gesture of celebration. I led the visual identity and interface, from art direction to final screens.
The context
The solution
Visual language
The visual identity is deeply rooted in Chinese culture, centered on the concepts of prosperity, renewal and family ties — translated into a graphic system built for the brand and the app.
Brand animation
Business & user
Business goal
Differentiate the product in the utility app market, using a distinctive cultural narrative and personalized engagement to drive retention and long-term brand loyalty.
User goal
Manage important dates efficiently in one centralized system, combining reliable, proactive reminders with cultural engagement — securing meaningful connections with family and friends.
More screens
