Visual heritage: beyond the notification
01.
The context
02.
The solution
CalendarContactsNotificationsZodiac
03.
Visual language
The visual identity is deeply rooted in Chinese culture, centered on the concepts of prosperity, renewal and family ties — translated into a graphic system built for the brand and the app.
04.
Business & user
Business goal
Differentiate the product in the utility app market, using a distinctive cultural narrative and personalized engagement to drive retention and long-term brand loyalty.
User goal
Manage important dates efficiently in one centralized system, combining reliable, proactive reminders with cultural engagement — securing meaningful connections with family and friends.
05.
More screens
