New Balance

New Balance wanted to strengthen the positioning of its running line. The campaign starts from a happy coincidence: the shoes carry numbers in their names — 520, 680, 880, 1080 — and runners count their lives in numbers too. Hence the line, RUN 20 / RUN 880, which unfolds across online and offline media and takes shape in the sponsorship of the Abbott World Marathon Majors, folded into the brand's communication.